Code Sites - Discount codes, voucher codes, promotional codes, shop codes

Shop Codes

 

What are Shop codes?

Shop codes are usually a string of letters and numbers (e.g. 5DISCOUNT) or buzzword (e.g. VALENTINE)

which can be entered into the shopping basket and/or checkout at online stores to save money when shopping online for goods and services. They're the online equivalent of in-store discount vouchers.

 

Shop Codes can be:

  • Generic codes, which usually means a discount across the entire site.
  • Product specific codes, which typically applies to selected categories, products or services.

 

Why do stores issue Shop Codes?

  • To attract news coverage and raise brand awareness.
  • To attract extra sites visitors leading to more sales and signups to online services.
  • To attract sales from their competitors.
  • To clear stock.

 

Shop codes usually offer a percentage discount, a fixed saving or free delivery but could apply to anything the issuing site comes up with.

 

UK Shop Code sites:

ShopCodes.co.uk

Displays voucher codes freely. Codes are highlighted in a large font to encourage a good click through ratio (CTR). Raymond Theakston, the code site owner concentrates on building close relationships with merchants and currently has over 180 exclusive codes as a result.

 

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